Stand Up To Cancer will be working with the hit show Survivor and issue the “Challenge The Odds” Team Challenge with Stand Up To Cancer Ambassador and winner of Survivor: Africa Ethan Zohn. Zohn is in remission from Hodgkin’s lymphoma and is the spokesperson for the Survivor teams SU2C fundraising efforts.
CBS will engage its viewers on-air and online through Survivor fan sites in the challenge. The SU2C fundraising widget is available to all SU2C Team Community participants to share on blogs and social media platforms (i.e., Facebook and Twitter) in order to rally support and encourage donations. Top fundraisers between Aug. 17 & Sept. 1, 2010 will be announced on the September 10th show. One lucky team member may have the chance to Skype with a celebrity on air!
In addition, a CBS PSA campaign driving viewers to the Survivor SU2C donations page will launch tonight and run throughout the year. Among the Survivors participating in the spots are fan-favorites such as Rupert Boneham, Amber Brkich-Mariano, James Clement, Colby Donaldson, Cirie Fields, Russell Hantz, Jerri Manthey, Rob Mariano, Jenna Morasca, Parvati Shallow, James ”JT” Thomas Jr., Sandra Diaz-Twine, Benjamin “Coach” Wade, Tom Westman and Ethan Zohn.
Watch the SU2C TV show on September 10, 2010, at 8PM EST & PST / 7PM CT. The one-hour fundraising event will be simulcast live and commercial-free on ABC, CBS, FOX, NBC, Bio, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, mun2, Showtime, Smithsonian Channel, The Style Network, TV One, and VH1.
To get involved by starting a team, becoming a member of Stand Up To Cancer, keeping informed of their work on Facebook and Twitter or to make a donation, visit the Stand Up To Cancer Survivor site.
Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)3 tax-exempt organization. EIF meets all 20 BBB Charity Standards.